About Us



With the on-going threat of imported carp, we strongly support the future blood line of our sport, namely fisheries and fish hatcheries producing high quality British carp that are BORN & BRED in this country. 

For us, Carp angling needs no politics, no jealousy, certainly no ego's, no competitions, just a passion for angling, one that gives us a huge buzz and has helped us forge life long friendships.

We also sell a range of products that support our ethos of quality, not quantity, each proudly displaying our BORN & BRED logo, but we are more than just a brand. 


Celebrate the past & protect the future

Growing up in the golden era of carp angling we got to enjoy an amazing generation of special carp, those like Bazil, Mary and the incredible Black mirror to name just a few.  The stories and pictures of these individual carp were captivating and inspired me and many others I'm sure. 

We celebrate these iconic carp and support the next generation to ensure the history of our pastime is protected and preserved, in the right way.

Fish for your own achievements and enjoy the journey. Be Lucky and thanks for your support.